In all honesty, most people can develop a simple website.Having made that statement, most people don't have the time, nor do they want to take the time to develop even the simplest of sites and pages. Most websites do not contribute to a companies bottomline, not because the web isn't a great source of revenue, but because the design of their page is simplified and lacks key components.

• Web best practices
• strategic creativity
• technical innovations
• a savvy marketing department
• sound business theory

So, what separates one web site from another? Knowing what a visitor wants to see and providing that information. You can find Ten Usability Rules for suggestions in creating a website.